STATUS: AVAILABLE FOR PROJECTS

Allyson Belo
WordPress Developer &
Technical SEO

High-performance front-end development with scalable WordPress architecture. Obsessive focus on Core Web Vitals, semantics, and technical SEO results. Fewer plugins, more pure code.

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Tech Stack & Expertise

Tools and technologies used to build fast, secure, and search engine-optimized digital experiences.

WordPress Architecture

Custom theme development, focusing on extreme performance without plugin overload. Native architecture and clean code.

</> - HTML5 & CSS3 JS - Vanilla JS PHP - PHP 8+ W - WordPress Core CP - cPanel

Technical SEO

95+

Core Web Vitals

LCP, FID, and CLS optimization. Flawless semantics and indexing focused on search engine results.

Performance

  • Database & Query Optimization
  • Asset Optimization (WebP, SVG, Critical CSS)
  • Minimizing Render-Blocking Resources

Workflow & Tools

Git / GitHub
Local Environment (XAMPP/Local)
Advanced Custom Fields (ACF)
Hosting / cPanel

Experience & Journey

Years focused on bridging the gap between design, clean code, and search engine visibility for high-impact projects.

WordPress Theme Architect & Front-End Specialist

2025 – Present

Autonomous and direct work as a technical partner for clients and agencies. Specialist in converting complex Figma prototypes into custom WordPress theme architectures built from scratch, maximizing ACF potential. My absolute focus is delivering interfaces with semantic code, flawless accessibility, and extreme front-end performance. I maintain strategic flexibility to support legacy Elementor ecosystems, always applying technical rigor focused on real SEO results.

Front-End WordPress Developer - Zipla

2022 – 2025

Responsible for maintaining and evolving multiple websites, ensuring data integrity and high availability. Worked on custom theme development from scratch and responsive layout implementation. Rigorous application of Technical SEO best practices, utilizing tools like Semrush for proactive auditing and resolving performance bottlenecks.

Freelance WordPress Front-End Developer

2020 – 2021

Independent work developing conversion-focused projects, including custom landing pages for the real estate industry. This phase marked my practical introduction to the WordPress ecosystem, laying the logical foundations for my journey in result-oriented web development.

Bachelor's Degree in Systems Analysis and Development

2014 – 2018

Graduation completion, marking the beginning of my developer trajectory and an advanced introduction to programming logic. My technical evolution began with exploring page builders (like Elementor), paving the way for my current specialization: developing custom architectures and themes using pure code.

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If you are looking for a robust WordPress architecture that passes Google's strictest metrics, let's talk.

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