Hello, I’m Allyson

WordPress Front-End Developer & Technical SEO

I’m a WordPress Front-End Developer who builds fast and responsive websites, optimized for performance and a great user experience. I specialize in technical SEO best practices — including semantic HTML, fast load times, responsive design, and optimized assets — to make sure every site scores well on Google PageSpeed and performs well for both users and search engines.

Let’s Work Together

Wordpress Specialist Front End Developer - allysonbelo.com

About Me

Web Developer

Hi, my name is Allyson. I’m 35 years old and hold a degree in Software Analysis and Development, along with a postgraduate degree in Front-End Development.

I have also expanded my knowledge with postgraduate studies focused on mobile-first web design, ensuring responsive and high-performance websites.

In this portfolio, I’ll showcase some of the key projects I’ve developed. All content is presented in English to support my language learning journey.

I have extensive experience in building custom websites with WordPress, with a strong focus on Front-End development, performance, and SEO.

🟠Responsive development

🟠Custom content

🟠Mobile first

🟠Theme developer

Download cv

What I Can Build for You

I create modern, responsive, and custom WordPress websites that reflect your brand, engage your visitors, and deliver real results.

Custom WordPress design by expert developer

Custom WordPress Theme Development

I develop custom WordPress themes with clean code, fast loading, and responsive design.

Site launch and optimization by WordPress expert

High-Converting WordPress Landing Pages

I build optimized landing pages that are fast, mobile-friendly, and designed to convert.

Professional WordPress services by expert developer

Personalized Portfolio Websites

Need a portfolio like this one? I can create a custom version to fit your style and needs.

Landing page customization by expert WordPress developer

Professional WordPress Blog Creation

Most of my projects are blogs. I create powerful, fast, and scalable blog structures.

Secure business site built by WordPress expert

Corporate and Institutional WordPress Websites

I deliver fast, accessible websites for companies that care about their digital presence.

Site setup by expert WordPress developer

Dynamic WordPress Websites with ACF

I use ACF and custom code to deliver flexible, dynamic sites tailored to your content.

My Technical Skills as a WordPress Developer

I’m a creative and detail-oriented WordPress Front-End Developer with solid skills in HTML, CSS, JavaScript, Php, SEO, and more.

WordPress

Css

HTML

Javascript

Sass

Git/Github

Responsive Design

SEO

My Experience as a WordPress Front-End Developer

Here is a summary of my professional journey — from my first contact with web development to my current work creating custom WordPress themes, improving site performance, and applying SEO best practices.

2022 – 2025

WordPress Frontend Developer

As a WordPress Front-End Developer, I am responsible for maintaining and updating multiple websites, managing daily backups, implementing responsive layouts, and developing custom themes from scratch. I apply SEO best practices in every project and proactively use tools like Semrush to identify and fix performance and content-related issues.

2020 – 2021

Freelance WordPress Developer

During this period, I worked on freelance WordPress projects, building custom landing pages for a real estate agency to showcase its properties. This was my first hands-on experience with WordPress and marked the beginning of my journey into web development.

2014 – 2018

Bachelor’s Degree in Technology

I completed my degree in Technology, which marked the beginning of my career as a developer and my first contact with programming. I initially worked with WordPress using page builders like Elementor, but today I prefer developing custom themes using code only.

WordPress Projects and Custom Themes

Here are some of the most relevant websites and landing pages I’ve developed using WordPress. Each project showcases different technical and creative challenges I’ve solved through custom code, SEO optimization, and responsive design.

Protect Preserve Roofing – WordPress Full Site Editing Development

This project represents a crucial step in adopting the latest methodologies within the ecosystem: WordPress Full Site Editing. The focus…
Smartia Seguros – Scalable WordPress Portal Development

This project represents a Scalable WordPress Portal development for the insurance market. Smartia Seguros Online is a massive content hub…
Seguro Auto – High-Performance WordPress Redesign

This project showcases the development of a High-Performance WordPress solution for the Brazilian car insurance market. By prioritizing speed and…
Development of a Dynamic Restaurant WordPress Theme

This project was engineered to master the creation of a Dynamic Restaurant WordPress Theme. Built using the Classic Theme Development…
Roteiro de Viagem – Classic to FSE Migration & Refactoring

This project started as a standard PHP theme and evolved into a technical showcase of a Classic to FSE Migration.…
Roteiro Cidade – Figma to WordPress Conversion Case Study

Roteiro Cidade is a rewarding milestone in my portfolio, representing a complete lifecycle project—from the initial Figma to WordPress Conversion…